Caymans Post

A world within. A state apart.
Thursday, Apr 18, 2024

Why popular YouTubers are building their own sites

Why popular YouTubers are building their own sites

Whether he's showing off astronomically expensive computer gaming hardware or dumpster-diving for the cheapest PC builds possible, Linus Sebastian's videos always strike a chord, and have made him one of the most popular tech personalities on YouTube.

But Google-owned YouTube gets most episodes of Linus Tech Tips a week late.

Now, they debut on his own site called Floatplane, which attracts a much smaller crowd.

"Google has been very, very good to me," Linus says. "But it's a lot of eggs in one basket."

And with a staff of two dozen, he cannot rely on the company to continue being what he calls his "benevolent overlord".

He is not the only YouTube star looking for alternatives.

For a long time there have been tensions between those creating content on YouTube and the company providing the platform, ranging from disputes about ad revenue, to copyright problems, and even rows about the way videos are recommended to people,

Many successful YouTubers are now sizeable companies in their own right, and are seeking to safeguard their futures.

For the fans


For the last few years, Linus and co-worker Luke Lafreniere have been investing in their own platform called Floatplane.

The pair stress that it is not - and never will be - a YouTube competitor.

But they hope to provide a platform for existing video creators with a loyal audience, who might be willing to pay a few dollars a month to directly support the video-makers they love.

Linus Sebastian (left) and Luke Lafreniere are building their own community

"It's only going to be your really hardcore fans", Luke explains. "There is no algorithm, they're going to be served everything you make."

Mostly focused on technology video-makers for now, the platform is not open to everyone.

The duo say it is growing slowly, and they are putting any profit back into building the site.


Creating an enthusiastic, tight-knit community around a topic has its advantages, says Luke.

On Floatplane "a lot of the toxicity that exists on public platforms such as Twitter and YouTube, in the comments, just does not exist", he explains.

A crew of your own


Nurturing a community is part of why LA-based visual effects studio Corridor Digital built its own fan-powered site.

Its founders Sam Gorski and Niko Pueringer are film-makers - but started publishing on YouTube a decade ago while they toured the LA "circuit" to get film projects made.

Today, their multi-person studio is hugely popular on YouTube for its videos that break down the best (and worst) Hollywood visual effects and stunts, and show their audience how they make their own short films.

The company also produces its own digital-effects clips, including one that asked what might happen if Boston Dynamics' bipedal robots fought back.


"YouTube has been our path. And it's been a great path," says Christian Fergerstrom, one of the studio's producers.

But he said success eventually led the company to ask: "What is stopping us from doing this ourselves?"

The Corridor Crew: Christian, Clinton, Wren, Niko, Sam, Jake, and Nick

On the Corridor Digital site, fans earn "producer points" with their monthly $4 (£2.80) subscription, which they can put towards "funding" videos they would like to see made.

The audience can decide whether to back an instructional course on how to make videos, or lend support to a visual effects-laden Dungeons and Dragons campaign instead.

"We're also only presenting the stuff that we're really interested in and passionate about making," Christian says.

"The producer points you get on the website is a math equation for us, of how to make the shows with the budget that we can work with."

"Producer points" can be used to back several options - all of which the team is keen to make

But in terms of income, the site is "definitely not at that level of what we're getting on YouTube," he adds.

That is partly because of how lucrative brand sponsorships are - and big brands prefer big YouTube audiences.

Corridor Digital's platform is designed for a much smaller audience of loyal fans, run alongside its YouTube channel.

The company sees it as a sort of insurance policy.

"In the back of our heads, we've always said... one day, YouTube could be gone. And it's not under our control," Christian explains.

The smart YouTuber mafia


One of the most successful rival platforms, Nebula, was built on a simple premise: giving creators independence from YouTube's algorithms.

"Starting a business on YouTube is like opening a brand new store in a shopping centre," founder Dave Wiskus explains.

"Except you might come in to open your shop one day, and the shopping centre has just moved you to the other end where there are no customers, there's no foot traffic. And you'll never know why."

Dave Wiskus says Nebula surpassed all expectations after its launch

On Nebula, subscribers get access to everything for $5 (£3.60) a month.

The company says it has 200,000 paying subscribers.

There are no content-recommendation algorithms, and video-makers are not penalised if they do not publish the "right kind" of content.

One of Nebula's creators, Jordan Harrod, describes herself as a "part-time YouTuber, full-time PhD student" at the Harvard MIT Health Sciences and Technology faculty.

She makes videos about artificial intelligence, AI ethics, and medical tech - not always the "right kind" of content for YouTube.

"There are definitely topics that I've come across that I think would be challenging to cover on YouTube," she explains.

As an example, she suggests a video exploring how algorithms moderate hate speech online. Ironically, YouTube's algorithms might flag the content as hate speech, she suggests.

And once a video has been restricted, it is unlikely to ever recover the "lost" views.

Jordan Harrod's videos focus on how AI interacts with everyday life
Something similar recently happened to Nebula video-maker Lindsay Ellis, who made a video about transphobia in popular culture. It was "mistakenly flagged" by YouTube's automatic systems.

Jordan estimates her subscription income from Nebula is "roughly the same" as what she gets from Google's AdSense programme, which places video ads before and during videos on YouTube.

Nebula has other benefits, such as help with production from its studio team.

But Jordan admits YouTube brand sponsorships are where the most money is made, by a long way - even if, as an academic, video-making isn't her "day job".

Once famously derided as an elitist "smart YouTuber mafia" by one critic, Nebula has adopted that term with pride. Dave Wiskus displays it on his Twitter profile.

"If we were to just open up the floodgates and let anybody sign up for an account and start publishing videos, we lose the flavour of the service," he says.

And on top of that: "YouTube has a whole bunch of problems we never want to have."

A grid of Nebula creators taken from the company's site

"We refuse to be an accidental vehicle for right-wing, neo-Nazi propaganda. And it's really easy for fringe platforms to turn into that if you leave the doors open," he says.

Several challengers have tried and failed to build a viable alternative to YouTube.

In 2016, subscription service Fullscreen launched with original content from popular YouTubers, including British comedians Jack Howard and Dean Dobbs.

But despite attracting hundreds of thousands of subscribers, it announced it was closing in 2017.

Vessel, which offered "one week early" access to YouTube stars' videos lasted just under two years before it was shut down.

Linus says his Tech Tips series was one of its few success stories, which inspired Floatplane's development after Vessel's demise.

The trick, he says, is to grow slowly and not spend too much.

Linus says Floatplane originally got its name from an unofficial motto: "It might not take off, but if it doesn't, it won't sink".

Newsletter

Related Articles

Caymans Post
0:00
0:00
Close
Paper straws found to contain long-lasting and potentially toxic chemicals - study
FTX's Bankman-Fried headed for jail after judge revokes bail
Blackrock gets half a trillion dollar deal to rebuild Ukraine
Israel: Unprecedented Civil Disobedience Looms as IDF Reservists Protest Judiciary Reform
America's First New Nuclear Reactor in Nearly Seven Years Begins Operations
Southeast Asia moves closer to economic unity with new regional payments system
Today Hunter Biden’s best friend and business associate, Devon Archer, testified that Joe Biden met in Georgetown with Russian Moscow Mayor's Wife Yelena Baturina who later paid Hunter Biden $3.5 million in so called “consulting fees”
Singapore Carries Out First Execution of a Woman in Two Decades Amid Capital Punishment Debate
Google testing journalism AI. We are doing it already 2 years, and without Google biased propoganda and manipulated censorship
Unlike illegal imigrants coming by boats - US Citizens Will Need Visa To Travel To Europe in 2024
Musk announces Twitter name and logo change to X.com
The politician and the journalist lost control and started fighting on live broadcast.
The future of sports
Unveiling the Black Hole: The Mysterious Fate of EU's Aid to Ukraine
Farewell to a Music Titan: Tony Bennett, Renowned Jazz and Pop Vocalist, Passes Away at 96
Alarming Behavior Among Florida's Sharks Raises Concerns Over Possible Cocaine Exposure
Transgender Exclusion in Miss Italy Stirs Controversy Amidst Changing Global Beauty Pageant Landscape
Joe Biden admitted, in his own words, that he delivered what he promised in exchange for the $10 million bribe he received from the Ukraine Oil Company.
TikTok Takes On Spotify And Apple, Launches Own Music Service
Global Trend: Using Anti-Fake News Laws as Censorship Tools - A Deep Dive into Tunisia's Scenario
Arresting Putin During South African Visit Would Equate to War Declaration, Asserts President Ramaphosa
Hacktivist Collective Anonymous Launches 'Project Disclosure' to Unearth Information on UFOs and ETIs
Typo sends millions of US military emails to Russian ally Mali
Server Arrested For Theft After Refusing To Pay A Table's $100 Restaurant Bill When They Dined & Dashed
The Changing Face of Europe: How Mass Migration is Reshaping the Political Landscape
China Urges EU to Clarify Strategic Partnership Amid Trade Tensions
Europe is boiling: Extreme Weather Conditions Prevail Across the Continent
The Last Pour: Anchor Brewing, America's Pioneer Craft Brewer, Closes After 127 Years
Democracy not: EU's Digital Commissioner Considers Shutting Down Social Media Platforms Amid Social Unrest
Sarah Silverman and Renowned Authors Lodge Copyright Infringement Case Against OpenAI and Meta
Italian Court's Controversial Ruling on Sexual Harassment Ignites Uproar
Why Do Tech Executives Support Kennedy Jr.?
The New York Times Announces Closure of its Sports Section in Favor of The Athletic
BBC Anchor Huw Edwards Hospitalized Amid Child Sex Abuse Allegations, Family Confirms
Florida Attorney General requests Meta CEO's testimony on company's platforms' alleged facilitation of illicit activities
The Distorted Mirror of actual approval ratings: Examining the True Threat to Democracy Beyond the Persona of Putin
40,000 child slaves in Congo are forced to work in cobalt mines so we can drive electric cars.
BBC Personalities Rebuke Accusations Amidst Scandal Involving Teen Exploitation
A Swift Disappointment: Why Is Taylor Swift Bypassing Canada on Her Global Tour?
Historic Moment: Edgars Rinkevics, EU's First Openly Gay Head of State, Takes Office as Latvia's President
Bye bye democracy, human rights, freedom: French Cops Can Now Secretly Activate Phone Cameras, Microphones And GPS To Spy On Citizens
The Poor Man With Money, Mark Zuckerberg, Unveils Twitter Replica with Heavy-Handed Censorship: A New Low in Innovation?
Unilever Plummets in a $2.5 Billion Free Fall, to begin with: A Reckoning for Misuse of Corporate Power Against National Interest
Beyond the Blame Game: The Need for Nuanced Perspectives on America's Complex Reality
Twitter Targets Meta: A Tangle of Trade Secrets and Copycat Culture
The Double-Edged Sword of AI: AI is linked to layoffs in industry that created it
US Sanctions on China's Chip Industry Backfire, Prompting Self-Inflicted Blowback
Meta Copy Twitter with New App, Threads
The New French Revolution
BlackRock Bitcoin ETF Application Refiled, Naming Coinbase as ‘Surveillance-Sharing’ Partner
×