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Thursday, Sep 23, 2021

Hailey Bieber Stars in Jimmy Choo's 'Time to Dare' Fall Campaign

Hailey Bieber Stars in Jimmy Choo's 'Time to Dare' Fall Campaign

Hailey Bieber is "on top of the world" in the luxury brand's fall campaign.

Jimmy Choo’s latest campaign, Time To Dare, is all about the perfect combination of bold shapes and bright colors to help you glamorously transition from day to night. With Hailey Bieber as the epitome of allure, confidence, and embracing one’s own sense of style, the model is a natural fit to show off the fall styles.

Captured by Pierre-Ange Carlotti, Bieber is pictured against dramatic panoramas in the luxury brand's most captivating pieces.



“Hailey is the embodiment of the Jimmy Choo spirit today-glamourous, sexy, alluring, daring, and confident," Jimmy Choo Creative Director, Sandra Choi said. "She perfectly encapsulates the DNA that is the core of our brand.”



According to CEO of Jimmy Choo Hannah Colman, "This season marks a new chapter" for the brand. And Bieber's undeniable chicness is the ideal complement for the modern era of the label.


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